Stop Selling. Start Helping.

Hey,

Can we talk about something that’s been bothering me? You know those overly pushy sales pitches—the ones that scream “Buy now!” before you’ve even caught your breath? They don’t just make people uncomfortable; they drive them away.

But here’s the thing: it doesn’t have to be that way.

Instead of hard selling, you can create meaningful, genuine interactions that build trust and solve problems. Not only does this feel better for your clients, but it’s also far more effective.

Why Hard Selling is a Hard No

Let’s put ourselves in the shoes of the customer for a second. Imagine this:

You click on someone’s profile, and they immediately hit you with:

• “I can manage your ads across platforms!”

• “I’ll optimize your AI-driven campaigns!”

• “I’ll turn your business into a lead-generating machine!”

Overwhelming, right? The problem isn’t that they’re not capable—it’s that they’re saying too much all at once. It feels like they’re shouting into the void, hoping something will stick.

It’s not personal. It’s not helpful. It’s just noise.

What Clients Really Want

Here’s the truth: your potential clients aren’t looking to be sold to. They’re looking for someone who understands their struggles and offers thoughtful, tailored solutions.

This is where a Custom GPT comes in.

What’s a Custom GPT?

A custom GPT is like having a 24/7 assistant for your business, but better. It’s designed to engage visitors in a natural, conversational way, helping them uncover their challenges while subtly showing how you can help—without any pressure.

Instead of bombarding people with sales pitches, it gives them space to explore their needs and decide on their own terms, if you’re the right fit for them.

How it Works

Here’s how a custom GPT transforms the way you connect with clients:

1. Start with a Warm Welcome
   Imagine someone landing on your page and being greeted by this:
   
   “Hey there! I’m here to help—not sell. What’s on your mind when it comes to marketing or AI?”
   

   It’s simple. It’s human. And it sets the tone for a helpful, judgment-free conversation.

2. Ask the Right Questions
   Instead of rattling off a list of services, the GPT focuses on the client:

   
   “What’s your biggest challenge right now?”

   
   Whether they say content creation, lead generation, or strategy, the GPT responds with thoughtful follow-ups tailored to their answer.

3. Provide Solutions
   Once they’ve shared their pain points, the GPT offers targeted advice:

“Sounds like content is a struggle for you. Here’s how I can help: AI-driven tools for planning, creating, and editing content that saves you time and effort.”

1. Share Resources, Not Pressure
   If someone wants more details, the GPT delivers—but only when they ask for it. For example:

   “Want to see how I helped a business scale to $10 million? Type ‘case study’ to learn more.”
   

2. It’s about giving value, not pushing products.

Why This Works

This approach shifts the focus from you to them. It’s not about showcasing everything you can do—it’s about meeting your clients where they are, understanding their needs, and showing them the right next step.

When people feel seen, heard, and supported, they’re far more likely to trust you—and eventually work with you.

Ready to Try It?

Setting up your own custom GPT is easier than you think. Here’s a quick rundown:

1. Log in to ChatGPT and select “Custom GPTs.”

2. Name your bot something approachable, like “How Can I Help?”

3. Create a warm, welcoming intro, such as:
   
   “I’m here to answer your questions about marketing and AI. Let’s figure out how I can help.”
   

4. Add tailored questions and answers, drawing from your expertise and resources.

5. Upload helpful materials, like PDFs or case studies, so your GPT can reference them in real-time.

That’s it! Once it’s live, you can embed it on your website, share it on social media, or even add it to your email footer.

Why Helping is the Best Selling

I have made a video explaining this step by step. Please watch the video end to end and get started with creating a custom GPT.

When you stop trying to sell and start focusing on helping, something amazing happens. People feel empowered. They start to see you as a trusted advisor—not just another business trying to make a buck.

And when the time comes for them to hire someone, guess who they’ll think of first?

Your Turn

If this idea resonates with you, give it a shot. Create your own custom GPT and watch how it transforms the way people interact with your brand.

Need help getting started? Comment and — I’m here to guide you every step of the way.

Here’s to ditching the hard sell and building real, meaningful connections.

Cheers,

KC
Ex-Google Alumna & AI Marketing Consultant

P.S. Remember, the best marketing doesn’t feel like marketing. It feels like a conversation. Let’s start one.